- Brand Positioning
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In today’s fiercely competitive marketplace, it’s differentiate or die. Find out more about our brand positioning process, TrueCenter™, which helps bring your organization’s differentiating value into sharp focus.
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- Global Marketing
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Companies trying to compete worldwide often find it challenging to secure the right resources and knowledge to thrive. Discover more about how we can help your products, your services and your brand succeed across the globe through Scheibel Halaska’s Global Marketing program.
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- Market Research
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Never assume you know what customers, prospects, employees and others are thinking. We do extensive research that unearths perceptions—good and bad—about your organization, products and services. With the customer insights you get from the sales intelligence of StartSmart™from Scheibel Halaska, your sales force can work more efficiently and effectively.
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- Online
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It’s not about just having a website or doing some e-marketing. It’s about doing it all efficiently, interactively and in line with your larger goals. We balance leading-edge design and advanced tactics (SEO, SEM, social media) with a consistent marketing focus that maximizes the effectiveness of your web program. That’s webConnect™from Scheibel Halaska.
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- Advertising
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Great advertising packs more than attention-grabbing punch. Great creative captivates people and spurs action. It’s about differentiating ideas, not just eye-catching designs. Clients count on SH for ads that are fresh, compelling and always on strategy.
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- Collateral
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Your company’s sales collateral system—brochures, catalogs, sales sheets, spec sheets, etc.— sets the tone for all other communications. We’ll work with you to capture your company’s voice, vibe and value across all these pieces.
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- Direct Marketing
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It’s harder than ever to get people to open unsolicited mail. But start with a strong strategy, target the right audiences, approach them with a fresh design and you can break through. SH has a strong record of highly effective, award-winning dimensional, email and other direct marketing programs.
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- Sales Support
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Getting marketing and sales aligned is one of the biggest challenges for nearly every organization. With StartSmart™ sales intelligence and Brandlink™ sales messaging and development, we help a variety of clients shift from a sales- to market-driven organization by treating the sales team as a critical component of a well-crafted marketing strategy.
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- Tradeshow Support
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In cultivating customer relationships, few things can take the place of face-to-face at a trade show. However, in today’s economy, you do have to work smarter for maximum exhibiting ROI. From planning to PR to presentations to post-show follow-up and more, Scheibel Halaska helps you execute trade show strategies that make the most of these excellent opportunities.
- Recruiting, Retaining and Aligning
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With competition for talent getting tougher every day, building a great team takes a comprehensive, continuous effort. That’s what Scheibel Halaska’s MVPeople™ recruiting, retaining and aligning program is all about. We help our clients make the most of top talent by tailoring key messages for each audience, through both traditional and emerging channels.
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- Public Relations
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On message? On strategy? Those criteria, much more than traditional measures like impressions, are what we care about in PR at SH.
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- Crisis Communications
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When your company faces a crisis or critical event, the future is riding on your response right now. Count on Scheibel Halaska for swift, sound crisis communications planning and management that helps you control your message worldwide.
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- Other
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When you’re in the ideas business, inevitably you come up with ideas that don’t always fit into handy categories. That’s why we have an “other.” It might be video. A special event. A guerilla campaign. Some creative merchandising. Whatever it takes to help you break through.
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