Scheibel Halaska Welcomes PR Account Executive Matthew Mente

Milwaukee, Wis. – July 14, 2010 – Scheibel Halaska, a strategic marketing communications firm, is pleased to announce the newest addition to its Public Relations team, Account Executive Matthew Mente.

Mente will be responsible for planning, developing and executing media relations initiatives for clients in manufacturing, professional services and other industries.

“Matt brings a well-balanced mix of experience and PR talents to the SH team,” said Mary Scheibel, principal owner of Scheibel Halaska. “He has a knack for developing and placing stories that accomplish targeted, strategic objectives for clients.”

Mente has worked as a public relations and marketing professional in the Milwaukee area for more than six years, with a record of success securing placements in local and national press. He specializes in analyzing communications needs and integrating tactics that balance budgets, expectations and measurable results.

Prior to joining Scheibel Halaska, he managed PR activities for a number of high-profile brands, including Harley-Davidson, Johnson Controls and the Marcus Corporation. He also has experience in the manufacturing industry, having served as marketing manager for a concrete pumping equipment maker for several years.

“Working in an agency setting on behalf of growing companies in a variety of industries is a great opportunity and a creative challenge in my career,” said Mente. “I’m passionate about learning the intricacies of our clients’ industries, and I’m excited to apply my public relations expertise toward accelerating their success.”

A member of the Southeastern Wisconsin chapter of the Public Relations Society of America, Mente earned his bachelor’s degree in creative writing from Bob Jones University, Greenville, SC. In his spare time, he does volunteer work for 88Nine Radio Milwaukee.