Scheibel Halaska Welcomes Senior Account Manager Dru Popper to Client Services Team

Milwaukee, Wis. – Scheibel Halaska, a strategic marketing communications firm, is pleased to announce the newest addition to its client services team, Senior Account Manager, Dru Popper.

As Senior Account Manager, Popper will be responsible for account management, development, and rebranding initiatives for clients in the manufacturing and professional services industries.

Industry veteran Popper brings a host of valuable skills to the SH team, including a strong technical background, a record of strategic marketing leadership, and both qualitative and quantitative market research expertise. As a Six-Sigma green-belt and proven problem solver, she also has extensive experience in the manufacturing sector, specifically in the aerospace & defense, high-tech and consumer products markets.

“I’m extremely excited to have someone as talented and experienced as Dru join our team at Scheibel Halaska,” said Mary Scheibel, principal owner of Scheibel Halaska. “With Dru’s deep industry knowledge and extensive industry experience, we’ll be able to provide clients with a research offer we didn’t have before.”

Prior to joining Scheibel Halaska, Popper worked as Strategy and Business Development Director for Regal Ware WorldWide, where she spearheaded product strategy and vision for several hundred SKUs, developed strategic business plans, new products, associated budgets; and managed P&L for her division.

“Working in an agency setting on behalf of growing companies in a variety of industries is a great opportunity and a creative challenge in my career,” said Dru Popper, Senior Account Manager at Scheibel Halaska. “I’m passionate about marketing research and strategy, and I’m excited to apply that expertise toward accelerating our clients’ success.”

Popper earned an MBA in Technology Management from the University of Phoenix, AZ, and a BA in Journalism from the University of New Mexico, Albuquerque, NM.

She belongs to several professional associations including the American Marketing Association, and Direct Marketing Association. In her spare time, she volunteers for Big Brothers and Big Sisters, the American Heart Association and United Way.

Scheibel Halaska offers a full spectrum of strategic marketing communications services that help clients break through. The firm provides branding and positioning, Web development, advertising, public relations, internal communications, direct marketing, sales communications and other services. For more information about Scheibel Halaska, go to www.insidesh.com.