Scheibel Halaska Launches BrandLink™

New Program to Integrate Brand Messaging into More Powerful Sales Conversations

Milwaukee, Wis. – July 2009 - Whether a company is revamping its brand or rolling out a new ad campaign, new marketing messages will only drive sales if employees apply them correctly. That’s why Scheibel Halaska is assisting clients in maximizing their brand with its new program, BrandLink.

BrandLink is a collaborative message integration program that equips sales teams with brand-based messages to apply to their everyday activities. This is particularly important in “features and benefits” based sales environments looking to move to a more effective consultative approach.

“Many companies have good brand-based marketing plans, but their sales teams aren’t fully leveraging them when seeking new business opportunities,” said Andy Narrai, Scheibel Halaska’s vice president of client services. “BrandLink helps employees harness the power of their company’s brand by capitalizing on communication tools like advertising, public relations and the Web and by infusing brand messages into their day-to-day interactions.”

Applying Scheibel Halaska’s strategic marketing communications expertise, BrandLink helps align marketing initiatives and sales activities. In a series of action-oriented sessions—including kickoff, development, deployment and follow-up—BrandLink builds internal enthusiasm for a company’s brand and a better understanding of how marketing can increase sales.

“In difficult economic times, companies need to understand the importance of carrying a message through to all internal agents. Without this, brands fall flat and companies miss crucial opportunities,” said Narrai. “BrandLink is designed to help clients keep brand messages consistent throughout their organizations, so they can get the best results from their marketing investments.”

Scheibel Halaska offers a full spectrum of business communication services designed specifically to help its clients own the leadership positions in their respective niches. Visit www.insidesh.com for more information.