Scheibel Halaska Welcomes New IPREX Partner in Mexico City
Milwaukee, WI December 15, 2011— Scheibel Halaska, a strategic marketing communications firm, is pleased to welcome a new international partner to the IPREX network with the addition of Mexico City firm Dextera Comunicación.
One of the world's leading public relations networks, IPREX is made up of independent PR agencies in major markets worldwide, representing 70 independent agencies with 104 offices in North and South America, Europe, the Middle East and Asia Pacific. Scheibel Halaska is the IPREX representative for Wisconsin.
Founded in 2003 by Silvia Pineda Sibaja and Horacio Loyo Gris, both of whom had worked with multinational PR firms, Dextera has built a fully bilingual team with extensive experience throughout Mexico and the Americas. Its work with high-profile, international companies in the entertainment, technology, retail and home improvement sectors has helped to build its portfolio in foreign markets.
"As an agency, we are excited to see the IPREX network continue to expand into new markets, allowing us to offer our clients services that meet their international needs," said John Scheibel, Scheibel Halaska CEO and IPREX Secretary/Treasurer. "Dextera will prove to be a great asset to IPREX, and we're pleased to have them as our newest partner."
IPREX's purpose is to offer public relations excellence to clients, wherever their businesses take them. Its 1,400 professionals provide a comprehensive range of services for some of the world's most successful companies.
For more information on IPREX, please visit www.iprex.com
Scheibel Halaska offers a full spectrum of strategic marketing communications services that help clients break through. The firm provides branding and positioning, Web development, advertising, public relations, internal communications, direct marketing, sales communications and other services. For more information about Scheibel Halaska, go to www.insidesh.com.
