Differentiate in the Face of Commoditization

Derse
When price-based players turn your products and services into commodities, can you ever really win by competing solely on price?

There’s a smarter way to lead: by differentiating.

Derse is a face-to-face marketing provider that’s face to face with a lot of competitors. They’re also facing a lot of pricing pressure. But instead of cutting prices, Derse worked with Scheibel Halaska to stake out a powerful, differentiating brand.

Derse has built its reputation not as just another exhibit builder, but as an innovator and a strategic partner in the growing face-to-face marketing industry. Grounded by award-winning work for numerous clients and a strategic, results-driven approach, Derse’s Smarter Wins brand is the central theme of its collateral, website, identity system and more.