Expanding Your Reach through
Our Strong Global Marketing Configuration
The marketplace is global. Your resources are finite. So how can you advance and sustain the success of your products and services overseas?
Turn to Scheibel Halaska. We’ll help you share a consistent, compelling message that supports your goals—wherever you do business.
Through strategic partnerships, we provide local communications talent on the ground around the world. While we hold the responsibility for your strategies, messages and brand, our IPREX partners help expand the reach and the culture appeal of your message in affordable ways. In Europe, the Middle East, Asia and Latin America, your brand remains consistent—customized to the culture and translated to the relevant languages of each region.
Here’s a sampling of clients’ global marketing successes:
Midtronics
To help the global leader in battery management unite its two distinct divisions behind a single, powerful brand, Scheibel Halaska began by conducting extensive interviews with key audiences in 10 countries. What we learned helped shape a new global Midtronics brand, “Advancing the Standard,” which resonates both internally and externally by highlighting the company’s continuing tradition of innovation.
Milacron: A Global Restructuring
Right now, Scheibel Halaska’s Global Marketing resources are helping one of the world’s top suppliers of plastics-processing technologies navigate a global restructuring. In these challenging times, Milacron continues to share a forthright, forward-looking story with internal and external audiences.
Frigel
Media relations wins in European trade publications have added credibility to Frigel’s market leadership and claims about its high-performance process cooling systems.
D-M-E
Building on positive U.S. coverage of mold technologies leader D-M-E, global media relations have helped extend the reach of the company’s “essential resource” positioning in Europe and South America.
D-M-E China
Online banner ads helped launch D-M-E’s new warehouse facility in Shenzhen, offering faster turnarounds on regional standard components to customers throughout Asia.
Scheibel Halaska International Partners
– IPREX Global Public Relations and Communication
– Abrazo Multicultural Marketing and Communications
What are your global business goals and challenges? Contact us today and let’s forge a strategy to break through.
