The Power of ‘Glocal’ Agility in Changing TimesGlobalization is an undeniable reality. But that hasn’t made the challenge of doing business any less local. After all, things are changing fast everywhere, from the global marketplace to your local customers’ unique needs. To succeed in this environment, your strategy and your communications must be agile on a “glocal” scale—both global and local. A consistent global brand remains vital. But today, it must also be adaptable to different regions and changing realities. Some quick examples:
Partners in Places You Can’t BeTo seek new opportunities in this tough market, your company may be reaching out farther than ever. Wherever your business takes you, how will you stay current with the changing culture and needs of local customers? The most efficient, effective way is through strong partnerships with experts immersed in local markets. For example, Scheibel Halaska’s strategic partners give us immediate access to local cultural knowledge and communications expertise virtually everywhere—across North America, Europe, the Middle East, Asia and Latin America. We’ve formed these relationships through deep involvement with IPREX, one of the world’s fastest growing networks of independent public relations agencies. While we turn to IPREX partners in many locales, we still hold the responsibility for your global strategies, messages and brand. So whether you’re testing the waters in Beijing, Dubai, Sao Paolo or Cincinnati, Scheibel Halaska can help you share a consistent, relevant message that supports your goals. Trying to break through in new places or markets? Contact Scheibel Halaska today to discuss how we can help. |
Are You Relevant to Your Customers? And If So, Do They Know It?The world of your customers has changed. Have your communications changed, too? It’s time for a quick review of whether you’re relevant—and whether your customers recognize it. Among the questions you should be asking yourself:
You probably don’t know all the answers to these questions, so some market research may be in order. Qualitative, in-person interviews, corroborated by quantitative surveys, can give you a much clearer picture of your customers’ perspectives (and those of their customers, too). Based on the findings, you can adjust your key messages and communications plans as necessary, incorporating:
It’s about more than keeping your competitive edge. It’s about exploiting that edge—in the ways that are most relevant to your customers… and in the places they’re most likely to receive the message. Top of Page » |
Checking out the Competition: 5 Steps to See How You Stack Up.Much has changed for your business in the last couple of years. The same is true for your competitors. Many are launching compelling offers and trying new approaches. So how do you compare? Let’s take a look.
One last caveat: This exercise is not about keeping up with the Jones Corp. It’s about figuring out where your opportunities lie—about what problems you can solve that others can’t or don’t. Get started, and find a way to break through today. If you’d like some help with a detailed competitive analysis, don’t hesitate to contact us. |
Client Spotlight
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SH Adds Senior Art Director and PR Account Executive
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